Jason Haas of Fixed Pin Publishing and Sharpend teamed up to put out a truly spectacular book on the Flatirons
The Backcountry.com Summer 09 Catalog (or not).
The following is an exert from the first page:
This is not a catalog. We've tried that before-many times, in fact. And no matter what we did, it left the same bland taste in our mouths. It always seemed like something that came ou of an ad agency in Chicago, not from a bunch of dirtbag ski bums in Park City. The smattering of products and staid format never felt true to our voice or to those passionate about gear and the outdoors.
So we trashed it. But rather than using a tanking economy as an excuse to bag the whole project, we switched it up and focused instead on what sets Backcountry.com apart-you, the community....
....Call this whatever you want-a catalog, a magazine, a print-form bastard-child of a blog-we don't care. We just ask that you keep the Backcountry.com community in mind the next time you're lost in some side canyon or hunkering down for along night in the tent. After all, we're going to need some new stories for next year. - Justin Mool (Senior Editor)
No comments:
Post a Comment